RugerSociety.com

Cruising eBay and came across this ad for sale. 1963 44 Carbine ad with Frank Delano and a gorilla he killed. Pretty amazing hunt!
BUT, can you imagine if an ad like this came out today??!?!?!??
How the world has changed.

Cheers,
JAY

+1

From what I have read about that, there was a little bit of complaining even then about the ad.

gunman42782 wrote: ↑Sat Jan 08, 2022 4:26 am From what I have read about that, there was a little bit of complaining even then about the ad.

Yes, there was! The editor of the American Rifleman (Walter Howe) gave a scathing letter to WBR about the advertisement. WBR wrote back and was for the most part oblivious to the public outcry. Then Howe let him have it again.
Chet15

horriblre image

RocDoc wrote: ↑Tue Jan 11, 2022 11:13 pmhorriblre image

I do not disagree, but think about the time frame; in 1963 things (world wide) were a whole lot different then.

Whatever they call it, 'Idaho Fish and Game' -?- commissioner/member of? posted pics of his pile of baboons he shot in Africa, cause they were free-no permit required-got the then Idaho Governor to 'request' his resignation. Makes us hunters look so bad. Of course I'm preaching to the choir.

Any chance anyone has a copy of the letters from American Rifleman regarding it? Here's a better image of the advertisement. I swear I read about it somewhere but can't find it again.

twriggen wrote: ↑Mon May 29, 2023 7:04 pm Any chance anyone has a copy of the letters from American Rifleman regarding it? Here's a better image of the advertisement. I swear I read about it somewhere but can't find it again.

In one of my boxes full of such stuff. Not sure where at the moment.
Walter Howe was a good friend... signed a copy of his Gunsmithing book for me that he published I think in 1947, so he was definitely around a while.
Che15

Copies of original letters to & from Ruger.